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Sales, Trading, and Syndicate
| Institutional Sales |
Raymond James & Associates has assembled an experienced institutional sales force responsible for the delivery of crucial investment information pertaining to our focused universe of companies under research coverage and new equity offerings. Through our 27 domestic and international institutional sales offices, we are equipped to service the world’s largest institutional investors utilizing a research-driven sales process. Currently, our coverage includes more than 1,000 active domestic accounts and 800 active international accounts. Our client service-oriented sales approach includes:
- Focused Service - We service major U.S. and European institutions, with particular emphasis on the small to medium capitalization money managers. Our sales force has a thorough understanding of the equity research and underwriting products offered by Raymond James. The institutional sales force, coupled with our top-tier retail system, comprises a world-class distribution network both in the U.S. and abroad, distinguishing us from our competitors.
- Proven Strategies - As a key component of our knowledge-based, client service focus, we seek to establish and maintain relationships between leading company management teams and potential institutional investors by organizing a minimum of 200 non-offering road shows each year. In addition, we use a proprietary database to track client interest and ensure timely dissemination of information to the clients that need it most. Both of these initiatives bolster our efforts to keep our clients well informed of the best ideas generated by our renowned Equity Research Department.
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| Trading |
With more than 60 professional and support staff personnel, the Institutional Trading division is organized into three specialty departments to most efficiently accommodate a full range of order execution and trading flow to the firm’s account base:
- Sales Trading - Covering more than 800 domestic and 1,300 international financial institutions, the Sales Trading department has trading professionals working in teams to provide primary and backup coverage to designated regions throughout North America and Europe.
- Principal Trading - Comprised of industry-focused teams, the OTC Principal Trading department makes markets in more than 680 domestic stocks, 85% of which are covered by our Institutional Research department.
- Agency Trading - This department services the trading needs of the firm’s more than 5,700 financial advisors located in one of 2,200 retail offices nationwide.
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| Syndicate |
The Equity Syndicate Department coordinates marketing, distribution, pricing, and stabilization of Raymond James’ managed equity offerings. Our marketing objective is to generate strong demand through four broad distribution channels:
- Retail System - More than 5,700 financial advisors.
- Domestic Institutional Investors - More than 1,000 active domestic accounts.
- International Institutional Investors - More than 800 active international accounts that invest in U.S. Securities.
- Syndicate Group of Firms
Raymond James’ Financial Advisors and domestic and international salespeople target potential shareholders with long-term investment strategies. Our goals in the formation of a syndicate group are to:
- Broaden awareness of the issuing company through our distribution capabilities.
- Target syndicate members that have the potential to become additional market makers, and provide research coverage.
- Work with company management teams to strategically price each offering in the best interest of the issuing company and its new retail and institutional investors.
- Continue the relationship with the issuing company post-offering.
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